Marketing executives aim to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas. Marketing executives develop and oversee marketing campaigns to promote products and services.
Key responsibilities
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:- overseeing and developing marketing campaigns
- conducting research and analyzing data to identify and define target markets
- devising and presenting ideas and strategies
- promotional activities
- writing and proofreading creative copy, bloggers
- maintaining websites and looking at data analytics
- organizing events and product exhibitions
- updating databases and using a customer relationship management (CRM) system
- coordinating internal marketing and an organization’s culture
- monitoring performance
- managing campaigns on social media.
Digital and online marketing :
The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.Key skills for marketing executives
- Good teamwork skills and the ability to foster good working relationships
- Communication skills and networking ability. Good organization and planning skills
- Adaptability or a flexible approach to work
- Strong attention to detail
- Creativity and writing skills, copywriting and design skills
- Commercial awareness
- IT skills, Numerical skills
- Influencing and negotiation skills
- The ability to work well under pressure
- Excellent drive and self-motivation
- Foreign language : english a must, german an asset
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